Emily Winston of Boichik Bagels was interviewed on Bay Area KGO ABC-7 to update the community on the construction of her new bagel manufacturing plant. Winston raised $1 million on the SMBX marketplace to finance the bagel plant and a new retail location in Palo Alto.

Boickik Bagels successfully recreated one of the most iconic bagels of New York City in the Bay Area. The New York Times wrote a story about Boichik Bagels with the headline "The Best Bagels Are in California (Sorry, New York)"!